Our story started when we moved to Toronto. We started exploring and settling down in this beautiful city. Our family totally fell in love with this buzzing, accepting, eclectic and vivacious city.
We relocated with two young kids so we definitely needed our caffeine fix (spilling the beans here!). We started exploring different roasters in the city to find our cup of Joe. The more we explored the more we realized there is no one fix — we have to have it all.
We found some amazing state of the art roasters. We like to call them ‘Avengers of Coffee‘ as they all have their own unique superpowers. It is amazing how the same bean can be transformed into very different heavenly cuppas by different roasters.
That’s how What the Cup started. One simple mission: helping fellow coffee lovers to access the best ethical coffee roasts out there for the perfect cup.
Step into our coffee roasters’ world where every cup is backed by strong philosophy and values. There roasters are not only giving you this fantastic state-of-the-art coffee but also making sure the coffee chain is sustainable. All the roasters on What the Cup ensure crop to cup traceability.
Your purchase will support fair practices with farming communities.
Have the freedom to shop whatever and whenever you please. We’re here to help, of course.