Argh! ‘Pirates of coffee’ is on a mission to discover incredible coffee in a way that’s sustainable and transparent. As part of The Crew, you will set sail on a voyage to make a positive impact on the lives of coffee farmers.
Their sister company ‘We the Origin’ purchases green coffee using the Direct Trade approach as much as possible.
Direct Trade means they are buying coffee directly from the producers, bypassing the middle buyers, sellers, agents and the organizations that control certifications. This enables them to ensure that coffee producers are paid fairly and allows them to build relationships with farmers based on trust and transparency.
Coffee producers tend to get taken advantage of, but not on their watch. So grab your cups and let the voyage begin.