To bridge the gap between the everyday unconscious coffee consumer and the speciality drinker, between farmer and roaster, barista and consumer, to bring the world together in a movement to inspire change and fairness.
Why are we angry?
Here’s the thing, 2020 has been some whack-ass, sci-fi horror film that won’t end. Beyond the virus, this year has revealed how messed up our society actually is: wildfires & pollution, political tyrants running amok, violations of basic human rights, and what looks like the final death blows to the working man. The ‘old normal’ just ain’t gonna cut it no more, and unless we WAKE THE F*CK UP, neither will the new one. We’re here to create OUR NORMAL, one that is built from a collective fistful of love. It’s time to wake up and smell the coffee people, because if you’re not angry, you’re not awake.